Art Fairs Come Blazing Back, Precarious but Defiant
Even before Covid, the art world was changing rapidly. Sales that used to happen in New York or Basel, via hushed conversation, now happen through Instagram all over the world. Large galleries are merging to keep up with mega-galleries, while small galleries, somehow, keep multiplying.
From a strictly business point of view, this fall’s Art Week — which was postponed from spring and runs through Sunday — represents an attempt to carry on with the way things used to be, albeit with some adjustments. The Armory Show, the first major American art fair since the pandemic, has become even more American as travel restrictions and complications knocked 55 mostly European exhibitors into the fair’s new online-only component. Visitors to the sprawling Javits Center in Manhattan, the show’s new home, will have to prove that they’re vaccinated or have a recent negative coronavirus test, as they will at most of the week’s venues. (Check health protocols beforehand.)
When the Armory Show moved to the fall, satellite shows such as Spring/Break, Art on Paper, Clio, and the stylish little Independent followed it to September. The all-new Future Fair, founded in 2020, is finally happening in person, too. By and large, these are the New York art fairs as you’ve known and loved, or hated, them, and it simply isn’t clear yet if attendance and sales will keep their model viable.
For most people, of course, the business of art is in the background right now. Asked what counts as a success at the gallery’s first live fair appearance since Covid, Lisa Spellman, the founder of the 303 Gallery, replied, “Just seeing people!” Ebony L. Haynes, who will be directing the David Zwirner gallery’s new TriBeCa space in October, said, “You can never replace seeing art in person.”