Facebook’s Apps Went Down. The World Saw How Much It Runs on Them.
But Monday suggested to Mr. Chambers that Facebook promotion may not be all that important.
“As the day went on, we actually found more people coming in and saying that it was good to be disconnected,” he said. “It was their most productive day in a long time, and we closed the day 30 percent above our normal Monday sale.”
Jan Böhmermann, a German comedian, tweeted that he wished Facebook, Instagram and WhatsApp would remain offline forever. His post received nearly 30,000 likes.
Drogasmil, a pharmacy chain in Brazil, now takes many of its prescription orders via WhatsApp, said Rafael Silva, a Drogasmil pharmacist in Rio de Janeiro.
On Monday, there were none, Mr. Silva said from behind the counter that night. But because he and his colleagues also couldn’t chat on WhatsApp, the day felt “more serene,” he said.
Out of habit, Lorran Barbosa, 25, a cashier in the pharmacy, found himself repeatedly refreshing WhatsApp on Monday. Even so, he said, he, too, found the day more peaceful and productive.
“I think it shows we can live without technology,” he said.
On “zap,” as WhatsApp is known in Brazil, restaurants take orders, supermarkets coordinate deliveries, and doctors, hairdressers and cleaners book appointments. During the pandemic, the app became a crucial tool for teachers to tutor students in remote areas of the country. It also has been central to the spread of disinformation.